I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
Business or hobby? The diagnostic that changes everything.
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Here's the question I ask before recommending a podcast host to any client. "Is this show meant to drive your business, or is it a hobby?" Sounds simple. It's not. If it's a hobby, almost anything works. Buzzsprout's free tier. Podbean. Even Spotify for Creators if you accept you don't actually own your audience there. Pick the cheapest, save the money, move on with your life. If it's meant to drive your business, the bar is completely different. You're not buying hosting. You're buying infrastructure for an asset that has to compound for years. The cheapest option in year one is almost always the most expensive option by year three. Most founders skip this question and pick on price. Then they're surprised when migrating to a real host two years later is the most painful weekend of their podcast lives. I've moved more than a hundred client shows between hosts. Every single one wished they'd asked this question on day one. Tomorrow: the four specific things a real podcast host gives you that cheap ones don't, and what breaks when you don't have them. — Harry |
Harry Duran
I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
After this week's setup, the recommendation is simple. The host I put every FullCast client podcast on is Captivate. Why specifically Captivate and not Transistor, Buzzsprout, or Libsyn? Because of the four-thing filter from Wednesday. Real RSS ownership. IAB-certified analytics. Dynamic content insertion that actually works across the back catalog. And a support team that responds inside hours rather than days. Captivate isn't the cheapest. It starts at nineteen dollars a month. It's not the...
Quick check-in on why we're spending a whole week on hosting. It's not because hosting is the most important thing about a podcast. Not even close. The guest you invite is more important. The hour you spend in front of the mic is more important. The relationship that comes out of the conversation is more important. The episode-to-quarter content system is more important. But hosting is the load-bearing thing under all of that. Pick the wrong host and the show gets fragile in ways that don't...
I've migrated more than a hundred client shows between hosts. Mostly because someone picked the cheap option on day one and outgrew it by year two. Here's the four-thing filter I now apply before recommending any host to anyone. *One: real RSS feed ownership.* Lose the feed, lose the audience. Spotify for Creators and the various "free" hosts make migrating away a battle. Real hosts make it a thirty-minute setup. *Two: IAB-certified analytics.* The download number your host shows you should...