I used to think podcasting was about having fun conversations and hoping someone would listen.

Boy, was I wrong Reader

For years, my podcast was just an expensive hobby. I poured time, money, and energy into it without seeing any real business results.

Sound familiar?

The turning point came when I realized something so simple yet profound: intention beats random posting every single time.

Let me be brutally honest with you.

Most podcasts never become business assets. They remain expensive hobbies that drain resources without filling your pipeline.

Mine was one of them until I changed my approach.

Here’s what I learned the hard way:

Every episode needs to align with your core offer.

Every.

Single.

One.

When I started mapping my content to real client pain points instead of just “interesting topics,” qualified leads started appearing within 90 days.

It wasn’t magic. It was strategy.

And those social media announcements? The ones that say “New episode live!” with a link?

They’re getting ignored. Trust me.

I know because mine were too.

Instead, I started sharing stories and making bold statements that sparked conversation. The difference was immediate – 3-5x more engagement on the same platform.

Here’s a simple system that changed everything for me:

1. Pick ONE core client pain point each week
2. Record ONE focused 20-minute episode about it
3. Pull 2-3 short clips or quotes (tools like Descript make this a 20-minute task)
4. Share across platforms with story-driven posts
5. Spend just 15 minutes daily engaging with responses

No big team needed. No complicated workflows.

Just intention and consistency.

Remember this equation:

Relationships > Downloads

Those numbers in your analytics? They’re nice, but they don’t open doors.

Thoughtful replies and genuine connections do.

The shift from “knowledge dumping” to “client transformation stories” was game-changing for me.

Instead of showcasing how smart I was, I started sharing how my clients transformed – and tied every story back to a first step listeners could take.

If you stick with this rhythm, I promise you’ll see traction in 8-12 weeks.

Not overnight. But it will come.

Are you ready to turn your podcast from an expensive hobby into a lead-generating asset?

The choice is yours.

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With gratitude,

Harry ‘Strategy Over Downloads’ Duran

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p.s. when you're ready to graduate from hobbyist, here's how I can help: