I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
The line item founders cut and regret 18 months later.
|
Pop quiz Reader: What's the line item founders most often try to save money on when launching a podcast, and most often regret cutting eighteen months in? Hosting. Most podcast host advice you find online is useless because it skips the diagnostic question entirely. It compares pricing tiers. Lists feature checkboxes. Recommends the cheapest option that "covers the basics." That advice misses the one thing that actually decides which host you should pick. It's not "what's the cheapest." It's not "what has the most features." It's not even "what does the host I admire use." It's one question I ask before I recommend any host to any client. Tomorrow I'll tell you what it is and why it changes the whole conversation. The answer reframes hosting from a cost line into something else entirely. It's also the reason every FullCast client podcast runs on the same platform. — Harry |
Harry Duran
I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
Before I talk pricing or process with a new client, I walk them through a piece of math first. Prepping questions. Recording. Re-records when the audio glitches. Reviewing the edit. Chasing a guest to confirm. Writing show notes. Posting the clips. Most weeks, that's 8 hours. If your time is worth $200 an hour, that's $1,600 a week you paid yourself to skip billable work. $6,000 or more a month, quietly, unbilled. Nobody puts that number in a budget. It just disappears into "stuff I have to...
After this week's setup, the recommendation is simple. The host I put every FullCast client podcast on is Captivate. Why specifically Captivate and not Transistor, Buzzsprout, or Libsyn? Because of the four-thing filter from Wednesday. Real RSS ownership. IAB-certified analytics. Dynamic content insertion that actually works across the back catalog. And a support team that responds inside hours rather than days. Captivate isn't the cheapest. It starts at nineteen dollars a month. It's not the...
Quick check-in on why we're spending a whole week on hosting. It's not because hosting is the most important thing about a podcast. Not even close. The guest you invite is more important. The hour you spend in front of the mic is more important. The relationship that comes out of the conversation is more important. The episode-to-quarter content system is more important. But hosting is the load-bearing thing under all of that. Pick the wrong host and the show gets fragile in ways that don't...