upside down


We’ve been spending a few days in Panama City Beach, FL, escaping the Minnesota cold. One building that caught my eye is WonderWorks—the upside-down house.

If you’ve never seen it, imagine a full-sized mansion flipped on its roof, like it crash-landed from another dimension. Kids love it. People stop and stare. It’s impossible to ignore.

Now, imagine if that same building were just… normal. A regular house, sitting right-side up. Would anyone really notice? Probably not. Foot traffic would plummet.

Here’s the thing—your podcast might be suffering from the same problem.

You put in the work—researching, recording, editing—but no one’s stopping to listen. And it’s not because your content isn’t good. It’s because not enough of the right people know it exists.

How do people discover new podcasts?
✅ They scroll social media.
✅ They hear recommendations.
✅ They watch clips online.

If you’re not actively marketing your show, it stays hidden. The best podcasters don’t just create—they promote.

You don’t need another episode. You need a plan.

So… what’s the ONE thing stopping you from getting your podcast out there?

Hit reply and tell me. Let’s turn things right-side up.

Harry 'Right-Side Up' Duran

Harry Duran

I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇

Read more from Harry Duran
Six dice show the number one.

Podcasters obsess over downloads—but what if you focused on one listener instead? The right listener—the one who truly needs your message—can change everything. That one listener could become: ✅ A client who invests in your expertise✅ A connection who opens doors to bigger opportunities✅ An advocate who shares your show with the right people What’s more valuable—10,000 passive listeners or 10 deeply engaged ones? The best podcasts don’t just attract big audiences—they attract the right...

An ornate clock tower shows roman numerals.

Think you ‘don’t have time’ to podcast? The problem isn’t time—it’s the system. A well-structured workflow means recording one day per month can keep your show consistent. AI tools, batching episodes, and outsourcing editing can free up hours. The key isn’t working harder—it’s working smarter. Most podcasters struggle with inconsistent publishing not because they lack time, but because they’re stuck in inefficiency. They: [X] Record one episode at a time instead of batching. [X] [X] Spend...

silver and gold steel tool

Gotta love Mondays Reader! A clean slate. A fresh start. There's nothing better than starting the week off on the right foot. You've got your week planned out, your calendar's looking great and you're motivated to get stuff done! It's when you don't have a plan that things start to feel overwhelming. Not necessarily because of the tasks, but due to fear of the unknown. Starting a podcast can be similar—not because of the tech, but because of the fear. Fear of not sounding ‘good enough.’Fear...