What if curiosity IS the niche?


If you’ve been circling the runway of launching a podcast—or even creating in general—you’re not alone. I’ve met so many brilliant minds who feel like they can’t move forward because they haven’t nailed the “perfect idea.”

Here’s the reframe that changes everything:

Your niche doesn’t have to be clever. Or unique. Or even obvious. It just has to be true.

Start where your curiosity lives. That thing you find yourself Googling at 1am. The topic you bring up way too often with friends. The questions that won’t let you go.

That’s your breadcrumb trail.

You don’t need to position yourself as the expert. You just need to be the person brave enough to explore in public.

What are you endlessly curious about—even if no one else gets it yet?

That’s the thread worth following.

Reply and tell me the weird, messy, persistent interest you’ve been too shy to follow.

I won’t judge—I’ll celebrate it.

Harry 'Beautiful Messy' Duran

P.S. When you're ready to explore in public, here's how I can help:

Harry Duran

I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇

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