“You don’t need more leads. You need more meaningful conversations.” The lightbulb moment was almost visible above his head. I was chatting with a prospect that was having a challenging time connecting with a qualified and relevant audience.. It's a problem I see all too often. Most businesses are drowning in leads but starving for genuine connections. I learned this lesson the hard way myself. Three years ago, I was obsessively focused on growing my email list. More subscribers meant more...

In my sophomore year of college, I discovered the pool hall on campus. Those first few weeks were definitely intimidating because I knew nothing about playing pool. There were many great players there. And over the next few months, thru observation and some friendly coaching, I learned a lot and became a semi-decent player. I picked it up as a hobby, and the skill has come in handy over the years. But one thing is clear: there's a difference between being a professional and doing something...

I remember a conversation with a founder weeks agao that broke my heart a little. She’d spent thousands of dollars on cold email campaigns in the last quarter. The result? Two lukewarm leads and zero closed deals. “I just need to get in front of the right people,” she told me, frustration evident in her voice. I nodded, because I’ve been there. We all have. The constant hustle to connect with dream clients. The endless cycle of outreach that feels like shouting into the void. But here’s what...