I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
Long time no email. Something for the quiet pile.
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Hey Reader, it's Harry. I haven't sent a thing in months. I owe you that acknowledgement before anything else, so: sorry about the silence. I've been heads-down on something adjacent to the podcast work, and I'd rather spend the next five days walking you through it than vanish into another quarter. You likely signed up for podcast strategy. The thing I want to show you this week is connected — same underlying thesis I've been hammering on for a decade: being the named expert in your category. It's just that "named" doesn't only mean "by humans" anymore. Here's the line that started it for me: Your next client just asked AI who to hire. And you weren't on the list. I'll explain what I mean tomorrow. — Harry P.S. If you don't know me: I'm the podcast guy. That's still the main thing. This week is the AI thing. We'll get back to podcasts soon. P.P.S. Want a sneak peek? Check out fullcast.co/ai |
Harry Duran
I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
Attention Reader, You don’t have a podcast problem. You have a follow-through problem. That might sound blunt… but stay with me. Most coaches I talk to aren’t short on ideas.They’ve got notebooks full of them. What they don’t have is something they’ll actually stick to. So they do what smart people do when something feels uncertain:They build. Better mic.Better outline.Better “strategy.” And somehow… still no episodes. It looks productive.It feels responsible. But it’s just delay with a nice...
Most business owners treat podcast invites like a nice-to-have. BIG mistake. Last year I heard a podcast where a founder mentioned spending $25K/month on ads… and still get asked in sales calls: “So… what do you actually do?” Then they did one thing differently: They showed up on three high-quality niche podcasts where their buyers already listen. What changed wasn’t “awareness.” It was trust. Because a great podcast isn’t a billboard. It’s a 30–45 minute credibility transfer. You’re not...
Reader, Quick note before the holidays. In January, I’m opening a small, invitation-only pilot for founders who have been seriously considering a podcast—but only if it’s done with intention, craft, and long-term leverage. This is for founders who: Already see podcasting as an authority play (not a vanity project) Have a small team (1–3 people) and limited margin for distraction Care about credibility, relationships, and signal—not just downloads The focus of the pilot is to help you design a...