I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
Your "brilliant" insights are not enough
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I believed a dangerous myth when I started podcasting Reader. Maybe you’ve heard it too. “If you build great content, they will come.” It’s the Field of Dreams mentality that has quietly killed more podcasts than bad audio quality ever will. I fell for it hard back in 2014 when I launched Podcast Junkies. I thought my brilliant insights would somehow magically find their audience. I was wrong. Dead wrong. The industry research doesn’t lie: cross-promotions and collaborations consistently outperform almost every other marketing tactic for podcasts. Yet here’s what I see happening every day: New podcasters creating amazing content in complete isolation. Recording. Editing. Publishing. Praying. And then wondering why their download numbers barely move. Sound familiar? Here’s the uncomfortable truth: Your content quality matters, but your audience development matters more. Because your voice absolutely deserves to be heard—but only if people can actually find it. The podcasters who survive (and thrive) understand something crucial: Every. Single. Episode. Needs. A. Clear. Call. To. Action. Not just the generic “like and subscribe” that everyone tunes out. I’m talking about specific next steps that move listeners into your ecosystem. Try these three tactics that actually work:
The most painful part? You might be creating incredible content right now that nobody will ever hear or see. All because you’re leaving growth on the table by not telling people what to do next. I learned this lesson the hard way so you don’t have to. What podcasting myth have you discovered isn’t true? Hit reply and let me know. With gratitude, Harry ‘Reality Check’ Duran P.S. When you’re ready to stop creating in isolation and start building a real audience, I’m here to help: |
Harry Duran
I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
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