I had a revelation this morning while sipping my coffee and writing today's LinkedIn post.

I freakin' LOVE my sponsors!

When I first launched Podcast Junkies way back in 2014, my mantra was: "Treat your guests like gold".

I always wanted to make sure they had the best experience both before, during, and after the show, period.

With my second show, Vertical Farming Podcast, given that the objective was to create a show that was sponsorship-driven from day one, I quickly realized my new mantra was: "Treat your sponsors like gold".

And that's why since 2020, I've always bent over backwards to make sure every sponsor that we've secured gets the red carpet treatment.

Whether that's me mentioning it on my socials, name dropping them during an onstage presentation, or tagging them on every episode, I always want to make sure I'm showing that I value them as a partner, not just a paying sponsor.

You see, the thing is, sponsors aren't just revenue sources—they're partners in your vision.

It's the foundation of everything we've built.

And let me tell you—it works.

This approach has allowed us to expand from one show to an entire network. The iGrow News Podcast Network now includes AgTech Digest Weekly and our newest addition launching this week: Greenhouse Success Stories.

(I'm practically bursting with excitement about this one!)

When a company decides to sponsor your show, they're doing more than writing a check.

They're betting on you.

They're saying, "We believe in what you're creating."

That's powerful stuff.

For our new show, we're incredibly fortunate to have Harnois Greenhouse as our Title Sponsor for season one.

(see what I did there?)

These folks have been engineering advanced greenhouse systems for over 60 years. Their oval-tube design maximizes light with minimal steel—pretty genius if you ask me.

But here's what really matters: they saw our vision and wanted to be part of it.

That's the magic of great sponsor relationships.

They're not transactions.

They're partnerships.

When you find companies that align with your mission, cherish them. Promote them authentically. Go the extra mile.

Because when sponsors feel valued, amazing things happen.

Your show grows. Your network expands.

And suddenly, you're building something much bigger than you initially imagined.

So if you're lucky enough to have sponsors believing in your podcast—remember to treat them like the gold they are.

They deserve nothing less.

​

With gratitude,

Harry 'Sponsor Whisperer' Duran

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P.S. When you're ready to transform your podcast sponsors into true partners in your vision, I'm here to show you how: