I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
"You're not going to like the sound of this"
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Tough love time Reader, I had a conversation with a client last year that stopped me in my tracks. "Harry," she said, "I've recorded 15 episodes and I'm still only getting 37 downloads per episode. What am I doing wrong?" I took a deep breath. Because I knew exactly what was happening. She was treating her podcast like a stage instead of a networking event. Here's the uncomfortable truth I've learned after helping 130+ business owners launch their podcasts: Most podcasts never get real results. Not because podcasting doesn't work. They obsess over download numbers (which rarely move the needle for your business anyway). I made these exact same mistakes when I started. I was so focused on sounding smart that I forgot the whole point was to build relationships. The podcasters I've seen land five-figure clients don't have the fanciest equipment or the biggest audiences. They have a completely different mindset. They see each episode as a handshake, not a broadcast. Here's what the winners do differently: 1) They invite ideal clients as guests (not just big names) 2) They listen more than they talk (ego check!) 3) They follow up after recording to deepen the relationship 4) They use episodes as reasons to connect, not just to show off expertise 5) They stay consistent, even when the download numbers are small The microphone is just a tool. Podcasting = Relationship Building (not content creation) When someone hears your voice for 30 minutes, they feel like they know you in a way that no LinkedIn post or email can match. That trust is your real currency. So here's my challenge to you: If you're podcasting (or thinking about starting), ask yourself honestly: "Am I using this as a stage or as a networking tool?" Your answer will determine whether your podcast becomes expensive audio therapy or your best client acquisition channel. The choice is yours. But I know which one I'd pick. With gratitude, Harry 'Relationship Over Downloads' Duran P.S. When you're ready to transform your podcast from a broadcasting platform into a client magnet, here's how I can help: |
Harry Duran
I help heart-centered coaches and consultants amplify their authority through podcasting—without tech overwhelm—so they can attract aligned clients and grow their business effortlessly. Want a daily dose of podcasting insights and inspiration? Join 490 subscribers here 👇
Reader, Quick note before the holidays. In January, I’m opening a small, invitation-only pilot for founders who have been seriously considering a podcast—but only if it’s done with intention, craft, and long-term leverage. This is for founders who: Already see podcasting as an authority play (not a vanity project) Have a small team (1–3 people) and limited margin for distraction Care about credibility, relationships, and signal—not just downloads The focus of the pilot is to help you design a...
“You don’t need more leads. You need more meaningful conversations.” The lightbulb moment was almost visible above his head. I was chatting with a prospect that was having a challenging time connecting with a qualified and relevant audience.. It's a problem I see all too often. Most businesses are drowning in leads but starving for genuine connections. I learned this lesson the hard way myself. Three years ago, I was obsessively focused on growing my email list. More subscribers meant more...
In my sophomore year of college, I discovered the pool hall on campus. Those first few weeks were definitely intimidating because I knew nothing about playing pool. There were many great players there. And over the next few months, thru observation and some friendly coaching, I learned a lot and became a semi-decent player. I picked it up as a hobby, and the skill has come in handy over the years. But one thing is clear: there's a difference between being a professional and doing something...