Peep this Reader, I had a creator reach out to me last week, frustrated beyond belief. "Harry, I've been posting consistently for 6 months. My views are flatlined. What am I doing wrong?" Sound familiar? For years, I told podcasters and content creators the same thing everyone else did: "Just keep uploading. The algorithm will find you eventually." I was wrong.Dead wrong. And I feel terrible about it. The truth? YouTube in 2025 is a completely different beast than it was even 2-3 years ago....
2 days ago • 1 min read
I had a painful realization this morning while reviewing a client's podcast. Their content was incredible.Their delivery was engaging.Their editing was pristine. But their trailer? It was practically invisible. And it hit me – they were making the exact same mistake I made when I launched Podcast Junkies years ago. They were treating their trailer like an afterthought instead of the powerful growth tool it actually is. Here's the truth: your trailer is your digital handshake. It's that...
3 days ago • 1 min read
...who is the fairest podcast of them all? Why mine of course! The Vanity Metrics Trap I almost fell for it. The allure of those big, juicy numbers. You know the ones I'm talking about. 10,000 downloads in your first week! 50,000 followers overnight! "Guaranteed" visibility for your podcast! The promises were tempting, especially in those early days of Podcast Junkies when I was refreshing my stats page more often than I'd like to admit. I remember sitting at my desk, staring at my modest...
4 days ago • 1 min read
I remember vividly, Reader, the night I hit publish on what I thought was my best podcast episode ever. I sat back, smiled, and waited for the downloads to roll in. And waited. And waited some more. Crickets. Not even my mom downloaded it (thanks, Mom). Have you ever felt that crushing disappointment? When you pour your heart into creating something brilliant only to have it disappear into the digital void? It's like throwing a party and nobody shows up. The truth I learned the hard way:...
5 days ago • 1 min read
I almost fell out of my chair laughing yesterday. A "podcasting guru" on LinkedIn claimed anyone could start a podcast for just $100. Sure, and I could perform brain surgery with a butter knife and YouTube tutorial. Technically possible? Maybe. Recommended? If you're treating your show as an important part of your business, absolutely not. Here's the truth about podcast costs that nobody wants to tell you. After helping 130+ business owners launch their shows over the past decade, I've seen...
6 days ago • 1 min read
I love returning to Podcast Movement every year. It's a great chance to connect with my podcast peeps, some of whom I've known since the very first one in 2014! It's always fun to meet new podcasters as well, super excited in the early days of their show. Something I was reminded of last week as I was connecting with podcasters of every variety: Stop trying to be EVERYWHERE to grow your podcast. Facebook. Instagram. Twitter (now X). LinkedIn. TikTok. YouTube. Snapchat. The list never ends,...
9 days ago • 1 min read
I used to think podcasting was about having fun conversations and hoping someone would listen. Boy, was I wrong Reader For years, my podcast was just an expensive hobby. I poured time, money, and energy into it without seeing any real business results. Sound familiar? The turning point came when I realized something so simple yet profound: intention beats random posting every single time. Let me be brutally honest with you. Most podcasts never become business assets. They remain expensive...
9 days ago • 1 min read
Truth be told Reader, I used to obsess over my podcast download numbers. Every morning, I'd check my stats like a kid waiting for Santa. More downloads = more success, right? Wrong. After helping over 130 business owners launch their podcasts, I've discovered something that completely changed my perspective. And it might just change yours too. Here's the uncomfortable truth: when you focus solely on growing your podcast audience, you're building your empire on rented land. Let that sink in...
18 days ago • 1 min read
I once spent $800 on podcast equipment before recording a single word. I was convinced that to be taken seriously as a podcaster, I needed "professional" gear. So I went all in. Expensive XLR microphone? Check. Audio interface that looked like a spaceship control panel? Absolutely. Cables, stands, pop filters, and other gadgets I couldn't even name? Threw those in my cart too. I was ready to sound like NPR on day one. Or so I thought. When I finally sat down to record, I realized I had...
23 days ago • 1 min read